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AT&T Told You This Would Happen to You & And It Did!


In 1993, AT&T ran a series of “You Will” commercials giving us an interesting view of the future.

Everything they said we would be able to do is now a reality.

Watch this connected series of videos to make yourself feel REALLY old.

What do you think the next 16 years will show us?

Until next time.

Have Some Fun – Contact Clients and Make Yourself a Star In 2 Minutes Or Less


Want a fun excuse to contact existing clients, past clients or prospects? Do you want to be a star with family and friends?

No camcorder or editing equipment needed. Just two minutes and its free!

In this video tip I show you a free tool that you can use to quickly create videos featuring yourself, your family members or friends, jumping out of an airplane, appearing in a superhero movie, or even being the holiday toy of the year.

The process is free, and all you’ll need is a photo of a face, and about two minutes.

Continue reading »

We’re Becoming a Stupider Society – It’s Not Your Imagination


stupid.pngHave you ever had the thought that people just seem to be getting dumber?

Well…it’s not your imagination.

The “dumbing down” disease is affecting everybody and everyone from  the illiterate “street bum” to college graduates.

Take a look at the following statistics about book publishing and reading habits that were found on www.parapub.com

Continue reading »

All Of You Asked For This Stuff So Here It Is


rainmakerIn my recent Readership Survey (http://www.rainmakerbestpractices.com/reader-survey-results-part-2-what-readers-want-to-see-more-of) it became more than crystal clear that there are a lot of “hot topics” on your minds right now.

One of the more surprising results was the finding that 62%  of you want to learn more about personal branding and reputation strategies while a further 54% of you have a keen interest in differentiation and positioning strategies.

Continue reading »

Twitter Is For Dummies. The “Non-Dummy Guide to Networking”


Twitter_Is+For_Dummies

We all know what Social Networking is right?

Join Twitter or Facebook…spend a few hours a day on it,  develop a loyal devout following of “raving lunatic” fans…get rich…buy an island somewhere…retire…die happy…end of happy story.

Lately I’m getting e-mails requesting explanations of how to make money from Social Networking, I’m getting comments on this blog about it…I’m getting phone calls about it.

Are you getting the picture?

Companies are even devoting big chunks of their annual marketing budget to this stuff.

I went to a marketing webinar last week with a guy who claimed to have 35,000 followers on Twitter.

There was Q&A at the end.

I asked him how much money he’s made from Twitter so far.

The answer: “NONE” – But the potential is there.

Bullshit!!!!

I’ve read 40-50 articles and special reports  about the “business potential” of social networking.

How much have the authors actually made?

NOTHING!

More bullshit!!!

Are Facebook or Twitter profitable?

NO!!!

Does anyone reading this blog understand where Facebook or Twitter get cash flow from????

Does anyone understand their business model????

Okay…to be fair I decided to open a Twitter account. At the moment my profile on that account contains my name, my birthday and NOTHING else.

I get 4-5 requests per day to join other people’s lists as they have already become “devout followers” of mine (as if I asked them or gave them any incentive to.)

Presumably this is all due to our stated common interests.

How can someone have common interests with me when I haven’t described any common interests? For all these people know I’m an axe murderer!!!!

You will never market something to people that you know nothing about.

But….everyone on Twitter and Facebook et al is sure trying.

Instead of ranting about this further (in my opinion I’ve wasted my time writing about this and you’re wasting your time reading about social networking-especially if you’re trying to make money)…I’m going to do something useful…send you for another opinion!!!

Here’s a link to the BEST article on using socual networking that I’ve read so far and it’s written by a 15 year old kid  who happens to b e pretty smart little entrepreneur (he’s actually got two web design businesses operating world wide already.) I’m calling it the “Non-Dummy Guide to Social Networking:”

 http://asnio.com/twitter-gather-information/

Please take a few minutes to read it and save yourself the pain of looking back on wasted time and money spent on this craze and viewing it all with the same fondess that the “disco” embarrassment  is now remembered for.

Feel free to leave some comments below  if you think I’ve short changed the topic.

Me, I’m sticking with proven stuff that works like real conversations with real prospects and things like demographics and lists and that wastes a lot less of my time and money.

Until next time.

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  • About Patrick McEvoy

    Patrick McEvoy is a former senior executive of KPMG, Ernst & Young and Orion Capital Partners. He has sold more than $125,000,000 of professional services in his career and is also an "addicted serial" entrepreneur with current business interests in corporate training, publishing and eLearning. Continue reading »

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