All Of You Asked For This Stuff So Here It Is
In my recent Readership Survey (http://www.rainmakerbestpractices.com/reader-survey-results-part-2-what-readers-want-to-see-more-of) it became more than crystal clear that there are a lot of “hot topics” on your minds right now.
One of the more surprising results was the finding that 62% of you want to learn more about personal branding and reputation strategies while a further 54% of you have a [...]
Individual Attorney Marketing Plans and Total Confusion
Chances are that when you sit down to work on your law firm marketing plan or your individual attorney marketing plan there are great long periods of well…confusion.
Total confusion as to what marketing activities you personally should be doing, total confusion as to what marketing activities your firm should be doing and…great, great, great uncertainty [...]
Does Your Law Firm Marketing Plan Actually Kick Some Ass?
Okay you’ve just finished your law firm marketing plan or individual attorney marketing plan.
Depending on how complex you like to make things it’s either scribbled on the back of an envelope (the “entrepreneur’s way) or it’s a “mental barfing exercise” running to several hundred pages (the “Big Law” way.)
No matter how you’ve put it together [...]
Ten Reasons Why Law Firm Marketing Plans Fail
It’s almost the end of April and a lot of you who started 2008 out all “gung ho” and ready to change the world marketing wise now realize “lo and behold — NOTHING HAS CHANGED.”
Here are ten guaranteed signs that your marketing plan will fail.
1. You talked a good marketing game in January BUT you [...]
Dr. Phil’s Army Of “Morons” and Law Firm Marketing Plans
Can you learn something about law firm marketing plans from Dr. Phil?
Most of you are probably retching into your garbage cans right now just thinking about it.
Dr. Phil is probably the most irritating personality I can think of and I bet a lot of you would agree with me. His advice is vacuous, superficial and [...]
About Patrick McEvoy
Patrick McEvoy is a former senior executive of KPMG, Ernst & Young and Orion Capital Partners. He has sold more than $125,000,000 of professional services in his career and is also an "addicted serial" entrepreneur with current business interests in corporate training, publishing and eLearning. Continue reading »