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The Sales Funnel Matrix and Law Firm Marketing Plans
Definition: “Matrix: Something that constitutes the place or point from which something else originates, takes form, or develops: The Greco-Roman world was the matrix for Western civilization.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 2008.
Fundamental to the success of any law firm marketing campaign and any law firm marketing plan is understanding the concept [...]
About Patrick McEvoy
Patrick McEvoy is a former senior executive of KPMG, Ernst & Young and Orion Capital Partners. He has sold more than $125,000,000 of professional services in his career and is also an "addicted serial" entrepreneur with current business interests in corporate training, publishing and eLearning. Continue reading »