http://www.whyclientsbuy.com/does-your-law-firm-marketing-plan-actually-kick-some-ass/ Patrick McEvoy | C-Level Executive Coaching Only Thu, 10 Jun 2010 17:36:56 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.whyclientsbuy.com/does-your-law-firm-marketing-plan-actually-kick-some-ass/comment-page-1/#comment-14 Most Viewdnews Thu, 22 Jan 2009 20:10:19 +0000 http://www.rainmakerbestpractices.com/does-your-law-firm-marketing-plan-actually-kick-some-ass/#comment-14 The best way to conduct an effective law firm marketing campaign is to start with a detailed plan. You will want to specifically identify your business development goals (# of new accounts, $ in new business by practice area), focus on your target markets, carefully identify the competitive environment, create your "unique selling proposition," and identify the campaigns you plan to implement to generate the new revenue you seek. The best way to conduct an effective law firm marketing campaign is to start with a detailed plan. You will want to specifically identify your business development goals (# of new accounts, $ in new business by practice area), focus on your target markets, carefully identify the competitive environment, create your “unique selling proposition,” and identify the campaigns you plan to implement to generate the new revenue you seek.

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