Eight “Dirt Cheap” Tips To Combat The Current Economic Crisis

Given the events of the past few weeks there is little doubt that we’re now in a recession (unless you think a $600 Billion current deficit and a $10 Trillion overall deficit is going to”perk” things up around here real soon.)

Even gloomier…it’s expected that the worst downturn since the 1930’s is expected to last 18-24 months!

Here are eight “dirt cheap” things you can do RIGHT NOW to get your marketing ready for what is looking like a very bleak 2009:

1. Develop a “deep” understanding of your client including what they “need”…not what they “want” RIGHT now.

2. Narrow your focus to your most profitable niche markets and then CONCENTRATE MASSIVE marketing firepower at those markets. Drop the “Mother of All Bombs”  (MOAB) marketing wise on your selected targets.

3. Develop s series of Powerful marketing messages that target the “massive” pain in your selected marketplace. Ten well written articles can change the entire course of your professional career.

4. Position yourself as the “Obvious Expert” in your niche. The fastest way to do this is to publish your ten articles on a blog. Blogs conver credibility today much like being a published author did 20 years ago.

5. Create a Referral Network. Referrals are NOT Word of Mouth Marketing. Word of Mouth Marketing is generally a code word for “bullshit” and it really says that you don’t know anything about REAL marketing and sales activities. See my post on this topic here.

6. Create an electronic newsletter. Your clients are like a herd of cattle…newsletters that are regular and frequent create a “corral” around your herd and protects them from predators (i.e. your competition.)

7.  Never eat alone and NEVER eat with the person in the office next to yours. How much business are you going to do with people from your own office? reach out and touch someone. Marketing is a contact sport.

8. Educate yourself and find out what you don’t know about marketing. Learn new tactics and approaches. Find out what REALLY works and doesn’t work.

Remember: If you don’t learn to promote yourself and your business, you are DOOMED to mediocrity.

Until next time.

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Related posts:

1. Does Your Law Firm Marketing Plan Actually Kick Some Ass?
2. Seven Reasons Word of Mouth Marketing Isn’t Working For You
3. Seven Simple Things You Can Do to Build Your Business and Have Fun This Summer
4. Ten Reasons Why Law Firm Marketing Plans Fail