Individual Attorney Marketing Plans and Total Confusion
Chances are that when you sit down to work on your law firm marketing plan or your individual attorney marketing plan there are great long periods of well…confusion.
Total confusion as to what marketing activities you personally should be doing, total confusion as to what marketing activities your firm should be doing and…great, great, great uncertainty as to what marketing activities will bring you the most “bang” for your valuable time and financial investment.
I’ve been working on materials for a new webinar that I’m delivering next week and I thought I’d share a graphic that I’ve developed for the class with all of you.
Simply click on the image at the top left to bring up a full size printable PDF file of the “Attorney Marketing Chart” I’ve designed.
The chart lists in (no particular order) the various marketing activities that you could be doing at any given moment on any given day.
Right now there are ninety seven possible things you could be doing to get clients and the list is not totally complete by any means!
I think you’ll agree…this is “utterly ridiculous.”
When do you have time for all of this “stuff?” How do make sense of all of this “stuff?” When are you ever going to implement even a fraction of all of this “stuff?”
A picture is worth a thousand words. If you want to succeed in your attorney marketing efforts you must do four things:
1. Undertake a marketing education and learn what advantages/disadvantages these various activities bring to your firm and clients marketing communication wise.
2. Learn which 8-10 of these activities are the MOST effective in generating new business.
3. Simplify your plan and concentrate on those 8-10 activities.
4. Execute relentlessly on those 8-10 activities that are proven to work.
If you have lots of time and/or lots of staff take a look at doing some of the other 90 or so “nice to have” activities.
The point is this…do a few things EXCEEDINGLY well rather than doing a bunch of “stuff” superficially and without depth.
Good marketing needs depth and time before it will show you results.
Now…put up that chart on your wall and start thinking!
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About Patrick McEvoy
Patrick McEvoy is a former senior executive of KPMG, Ernst & Young and Orion Capital Partners. He has sold more than $125,000,000 of professional services in his career and is also an "addicted serial" entrepreneur with current business interests in corporate training, publishing and eLearning. Continue reading »