Marketing Your Services With Video and The Billy Mays “Effect”
Pitchman Billy Mays sold eveything from OxiClean to car Scatch remover.
Whether you loved his bearded face and loud sales pitches or hated them there is one thing that is certain…he sold hundreds of millions dollars of products throughout his professional career.
Most people reading this blog would put Billy Mays in the “hate” category because frankly…we’re far to”educated” (and our clients are also far to educated) to be persuaded by loud and aggressive salespeople and pitches right?
We “know” this to be a true because you have scientifically tested it right?
Below is a link to a site run by Internet marketing guru Rich Schefren. Rich sells EXPENSIVE (as in $5,000 per year per participant) coaching programs to large and small internet businesses.
Rich always operated under the assumption that his clientele were all far “to smart” for the “slick” infomercial type of pitches that Billy Mays was famous for.
Just to “prove” his assumption right he decided to split test a video for a new product that he is in the process of launching.
You will be very surprised at what he learned:
Here is the link to the video and the complete explanation of the results:
Click HERE to See The “Video Split Test”
Can we learn something about high value professional services marketing from this?
Leave your thoughts and comments below.
Until nest time.
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About Patrick McEvoy
Patrick McEvoy is a former senior executive of KPMG, Ernst & Young and Orion Capital Partners. He has sold more than $125,000,000 of professional services in his career and has also been a "serial" entrepreneur since the age of 22. Continue reading »