Reader Survey Results – Getting New Clients #1 Concern

As you all know I conducted a brief readership survey 2 weeks ago.

Thanks to all of you who took the time to respond.

I’m going to discuss the findings over several blog posts.

Not surprisingly Finding New Clients is the number one priority with 81% of respondents stressing this as their major business concern right now.

In second place came dealing with Price Sensitive Clients with 58% of respondents citing this as a major concern.

Third place was a three way tie  at 30% between Collecting Fees, Strengthening Client Relationships For The Long Haul and Raising the Quality of Your Client Base.

So what does this tell us?

In simple terms nearly all of you out there need Lead Generation Systems and….you need to look at your Client Relationship Management Systems .

New leads can be developed in a variety of ways   and is the surest route to getting a flood of new business in the door. Recession or no recession, the MORE people you contact that are capable of buying your services and paying for them…the more your bottom line will grow.

Most client relationship (including collection problems) are solved with one simple thing…..Client Communication.

Do you speak with your clients about things other than their bills and the project at hand?

85% of you DON’T in my experience.

Get to know your clients on a personal level. Understand their problems and their dreams. Send them helpful materials at regular intervals. Call them periodically just to say hello.

Obviously we can’t discussed Client Relationship Management and Lead Generation in one blog post (hell….I could make two weeks of seminars out of these topics)….but….one thing you can do right now is set up a good client and prospect communication system as I discuss in the article Seven Simple Things You Can Do to Build Your Business and Have Fun This Summer.

The simplest way to set up a good contact management system is to get a CRM program.

Set it up including your past clients, current clients, centers of influence and prospects .

Start communicating like hell (about things other then your bills) and watch your relationships deepen and strengthen.

Learn how to build a lead generation system and implement it.

Also…stick with the systems!

Communication will solve 99% of your client relationship and business development problems.

Get out there and touch somebody…business is a contact spot and you are in business…aren’t you???

Until next time.

Related posts:

1. Reader Survey Results Part 2 – What Readers Want to See More Of
2. Seven Simple Things You Can Do to Build Your Business and Have Fun This Summer
3. The Sales Funnel Matrix and Law Firm Marketing Plans
4. How To Get Google, Yahoo and MSN To Send You Clients For Free
5. Have Some Fun – Contact Clients and Make Yourself a Star In 2 Minutes Or Less