Comments on: Seven Reasons Word of Mouth Marketing Isn’t Working For You http://www.whyclientsbuy.com/seven-reasons-word-of-mouth-marketing-isnt-working-for-you/ Patrick McEvoy | C-Level Executive Coaching Only Thu, 10 Jun 2010 17:36:56 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: The Sales Funnel Matrix and Law Firm Marketing Plans | Why Clients Buy http://www.whyclientsbuy.com/seven-reasons-word-of-mouth-marketing-isnt-working-for-you/comment-page-1/#comment-94 The Sales Funnel Matrix and Law Firm Marketing Plans | Why Clients Buy Thu, 10 Jun 2010 17:36:56 +0000 http://www.rainmakerbestpractices.com/seven-reasons-word-of-mouth-marketing-isnt-working-for-you/#comment-94 [...] Fundamental to the success of any law firm marketing campaign and any law firm marketing plan is understanding the concept of the “sales funnel” plus the concept of “Word of Mouth.” [...] [...] Fundamental to the success of any law firm marketing campaign and any law firm marketing plan is understanding the concept of the “sales funnel” plus the concept of “Word of Mouth.” [...]

]]> By: Eight “Dirt Cheap” Tips To Combat The Current Economic Crisis | Why Clients Buy http://www.whyclientsbuy.com/seven-reasons-word-of-mouth-marketing-isnt-working-for-you/comment-page-1/#comment-33 Eight “Dirt Cheap” Tips To Combat The Current Economic Crisis | Why Clients Buy Thu, 18 Feb 2010 18:53:21 +0000 http://www.rainmakerbestpractices.com/seven-reasons-word-of-mouth-marketing-isnt-working-for-you/#comment-33 [...] 5. Create a Referral Network. Referrals are NOT Word of Mouth Marketing. Word of Mouth Marketing is generally a code word for “bullshit” and it really says that you don’t know anything about REAL marketing and sales activities. See my post on this topic here. [...] [...] 5. Create a Referral Network. Referrals are NOT Word of Mouth Marketing. Word of Mouth Marketing is generally a code word for “bullshit” and it really says that you don’t know anything about REAL marketing and sales activities. See my post on this topic here. [...]

]]> By: Brian McGovern http://www.whyclientsbuy.com/seven-reasons-word-of-mouth-marketing-isnt-working-for-you/comment-page-1/#comment-15 Brian McGovern Mon, 09 Mar 2009 00:45:19 +0000 http://www.rainmakerbestpractices.com/seven-reasons-word-of-mouth-marketing-isnt-working-for-you/#comment-15 After years of struggle, many in the business rely exclusively on referrals for new business. Often this is because their other marketing efforts are too costly and ineffective to sustain. A business that relies exclusively on personal referrals based on long-term friendships is a business that builds no equity. When the owner retires, so does the business. A business with no documented marketing system in place is a business that can’t be sold. After years of struggle, many in the business rely exclusively on referrals for new business. Often this is because their other marketing efforts are too costly and ineffective to sustain.

A business that relies exclusively on personal referrals based on long-term friendships is a business that builds no equity. When the owner retires, so does the business. A business with no documented marketing system in place is a business that can’t be sold.

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