We’re Becoming a Stupider Society – It’s Not Your Imagination

Have you ever had the thought that people just seem to be getting dumber?

Well…it’s not your imagination.

The “dumbing down” disease is affecting everybody and everyone from  the illiterate “street bum” to college graduates.

Take a look at the following statistics about book publishing and reading habits that were found on www.parapub.com

the Web site of self-publishing guru Dan Poynter. They’ll give you an idea of what you’re up against if you want to write books for a living.

1/3 of high school graduates never read another book for the rest of their lives.

42 percent of college graduates never read another book after college.

80 percent of U.S. families did not buy or read a book last year.

70 percent of U.S. adults have not been in a bookstore in the last five years.

57 percent of new books are not read to completion.

70 percent of books published do not earn back their advance.

70 percent of the books published do not make a profit.

(Source: Jerold Jenkin)

53 percent read fiction, 43 percent read nonfiction. The favorite fiction category is mystery and suspence, at 19 percent.

55 percent of fiction is bought by women, 45 percent by men.

(Source: Publishers Weekly)

About 120,000 books are published each year in the U.S.

(Source: Bookwire)

A successful fiction book sells 5,000 copies.

A successful nonfiction book sells 7,500 copies.

(Source: Authors Guild)

On average, a bookstore browser spends 8 seconds looking at a book’s front cover and 15 seconds looking at the back cover.

(Source: Para Publishing)

Each day in the U.S., people spend 4 hours watching TV, 3 hours listening to the radio and 14 minutes reading magazines.

(Source: Veronis, Suhler & Associates investment banker)

Next time you think that your marketing isn’t sophistcated enough…reread the above again!

Until next time.

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